Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.
Every single word in this book is pure, fluff-free gold that lays out a clear process for creating copy that truly resonates, no matter the format. Eddie also delivers a powerful reminder of how human creativity can elevate writing beyond what AI delivers.
The bite-sized lessons are perfect for fitting into the chaos I face running a business and raising 2 busy kids. I can easily dip back in whenever I need inspiration or a quick refresher. It’s distilled, actionable, and cuts through the noise—this book has become my go-to whenever I want to level up my copywriting or have writer’s block.
“This book gives you more sound, simple copywriting advice per page than anything I have read.”— DRAYTON BIRD, Ogilvy Creative Director. Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on:THINKING like a copywriter: 110 lessons on mindset.These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work. WRITING…
This book was like a trusted mentor in book form, helping me craft content that’s clear, engaging, and downright effective. Ann strips away the boring writing advice everyone seems to give and delivers practical advice (which aligns with my own copywriting philosophy) with warmth and wit. It’s not just about grammar or structure—it’s about connecting with your audience in a way that feels authentic.
What I loved most is how versatile this book is. Whether I’m writing blog posts, website copy, or emails, I’m always using something Ann taught me. Her book is packed with actionable tips and relatable examples, and her conversational tone made it a joy to read. This is another book in my toolkit that I flick through whenever I need inspiration.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by…
Do you freeze up when your characters drift into the bedroom? Are you puzzled about how much to say and how to say it? What to call the body parts that bring us so much pleasure and so much anguish?
If you’re writing a novel and there’s a sexual encounter…
So much of copywriting and content writing involves ensuring one’s words are influential and memorable. This delved into human psychology to teach me what makes ideas sticky so I could make my words stickier. Chip and Dan’s principles transformed how I approach content, helping me create messages that resonate with my audience long after they’re read.
What I love most is how relatable the examples are—the book makes even complex concepts feel accessible. Whether I’m crafting blog posts, ads, or web copy, the lessons in this book remind me how to capture attention and keep it.
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
This book completely changed how I think about communicating with my audience. Donald’s framework for clarifying your message is simple yet incredibly powerful. It taught me how to position the customer as the hero of the story and clarified my role as their guide—a mindset shift that has made my writing and marketing (and my strategic advice) so much more effective.
I love this book's interactivity, especially the inclusion of a StoryBrand template, which I completed as I read through it the second time.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
Do you freeze up when your characters drift into the bedroom? Are you puzzled about how much to say and how to say it? What to call the body parts that bring us so much pleasure and so much anguish?
If you’re writing a novel and there’s a sexual encounter…
No one can truly predict what will go viral, and honestly, I don’t aim for virality—my focus is on reaching a specific audience, not the masses. That said, I did want to understand the factors that make content more shareable. I wanted to craft content that resonates deeply while encouraging organic sharing, and Contagious provided a wealth of insights to achieve exactly that.
Jonah provides many examples and explains the science of why people share things in a way that I found fascinating and practical. I walked away with clear strategies for adding more share-worthy elements to my content without sacrificing authenticity or integrity.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to…
This book is a step-by-step guide to writing blog posts that drive sales and fuel business growth. Perfect for marketers and small business owners, this book demystifies content marketing by focusing on seven high-performance blog post styles that attract and engage prospects, solve their problems, and build lasting customer loyalty.
Packed with practical templates and clear instructions, this guide will teach you how to choose topics and keywords that resonate with your audience, structure posts for maximum impact, and create SEO-friendly content that ranks well in search results. Whether you’re a seasoned marketer or a beginner, this playbook provides the tools you need to create blog posts that engage readers and deliver real results.
